Reid Rech | copywriter


Banner Ads

Problem: Spec: The  New Yorker wanted to gain more subsrcibers to its digital-only platform by targeting busy millenials.

Solution: Designer Jovana Gutierrez and I solved this by creating a banner ad  that focused on just how easy accessing the platform is while doing common day to day tasks.

Email Campaign

Problem: Spec: Ramaniya, a ficticious Indian street food truck needs to increase sales after a tumultuous couple of years due to Covid.

Solution: This email campaign focuses on increasing traffic to specific locations that the food truck will appear (specifically a local artwalk). The target demographic is busy people who need some time to decompress.